Mesuva Web Development

Pay Per Click Advertising

There are many ways to market your business, service or product and new options are popping up all the time. We know this from experience. During the set-up of our business we have investigated a wide range of advertising options. From this process we came to realise what we
actually want from advertising, 3 things:

  • controlled expense
  • flexibility
  • results!

We have found that the most effective form of advertising for our business has come from pay per click advertsing. We run ours through Google AdWords. This model allows us to manage and maintain our adverts constantly by tweaking our ads to suit the continually changing market place. How much we spend is controlled by us, and we only pay when someone clicks on our ad. And, most importantly, Google AdWords records reems of data to help us analyse the effectiveness of our adverts, so we can alter our wording and keywords to gain the most from our exposure.

None of this is secret knowledge, everything we know we have learnt through reading, and trial and error, and you could do this too.

But we have already invested the time to learn. So if you would like us to set up an AdWords account, complete with ad, keywords and an overview of how the whole system works, to get you started and on the right track, talk to us.

From as little as $200 we will guide you through the setup and get you on track to effective and profitable advertising!

What do you need to do?

Setting up advertising through Google AdWords is a simple process.

  • Firstly you need to set up a Google AdWords Account and give some thought to and decide on a budget for your advertising. 
  • Then you need to come up with a list of around 100 keywords. Imagine that you are a potential customer of your business, what words would you use to search in Google? 
  • From here we will help you vet your keywords, tweak your ads and understand the reports google gives you on the success (or not so much success) your adverts are having.

Then is it a process of making small changes to adapt your advert to the market place, finding your niche to ensure effective online advertising.